By Focusing on Consumer Education, CBD Companies Will Create a $20 Billion Market

Published December 06, 2019 by Executive Director, NICI

By now, you know that CBD is the most exciting craze in cannabis right now. And with the ability to produce hemp-derived CBD legally throughout the U.S., CBD products are more accessible than ever.

But, of course, with any hot new trend comes both the established, legitimate companies creating high-quality products that are here to stay and the droves of fly-by-night companies creating unreliable, even fraudulent products that are just trying to make a quick buck.

With this dichotomy comes consumer confusion. Several of my own colleagues have approached me with questions like, how can I know that I’m getting what I paid for? What’s the difference between hemp oil, full-spectrum CBD, and pure CBD?

And perhaps most important, what companies should I trust to buy CBD products from?

Well, consumers may be confused about their CBD options now, but I’m going to show you how this is a market that will be worth more than $20 billion in just a few short years…

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