Female-Focused Brands Are More than Just a Niche

More women than ever before are using cannabis, and smart companies are ready to sell them products…

If a business wants to be all things to all people, it’s got a great chance of failing.

It’s just not possible to please everyone.

That’s why it’s often better to find a certain segment of the market to target and be the best at making products for that sector. And one of the growing markets in cannabis is for female-focused products.

Here are a few quick stats:

In the United States, 61% of women support marijuana legalization. In 2012, only 44% supported legalization.The amount of women who bought cannabis in California doubled from 2017 to 2018, according to cannabis delivery service Eaze.According to New Frontier Data, at least 53% of female cannabis consumers use cannabis at least once per week.

By 2024, there will be a projected 173 million women in the U.S. compared to 167 million men, so female-focused cannabis products are by no means just going to be a niche segment of cannabis.

Published October 03, 2019


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