Why is Education Needed in the Hemp & Cannabis Industries?

March 10, 2021 by Dr. Leavery Davidson

In order to build and maintain a thriving and vital industry, education and training are important for everyone involved. Specifically, understanding best practices for cultivating healthy plants is essential to manufacturing high quality products. Most importantly, employees must be trained in order to provide adequate information to customers.

Additionally, employers in the Hemp & Cannabis industries are looking for individuals who possess a basic level of knowledge when it comes to CBD products and other cannabinoids that might be sold in their specific locations. Potential employees must be knowledgeable of current laws, restrictions, and current product trends. For example, the newest cannabinoid people are excited about is Delta 8 (THC), which is closely related to the well known Delta 9 (THC) that gets you high. One customer from www.Nu-WellnessToday.com stated, "After I took the Delta 8 gel caps, I was totally relaxed. If felt like I took a muscle relaxer." Amazingly, the Delta 8 gummies received the same type of response from other customers.

These basic customer testimonies can be used when potential customers ask about the effects of specific products. Yet, if an employee is not familiar with Delta 8 or know the potential implications, you might loose customers. Product training and educational opportunities are needed on a regular basis. Online educational sessions are convenient and recommended for anyone in the cannabis industry.

Research indicates that jobs in the cannabis industry are constantly increasing. According to Bernard (2019), people at every level eager to build exciting careers should take a serious look at the cannabis industry because the U.S. legal cannabis market was valued at $11.9 billion in 2018; globally the market is expected to be worth $66.3 billion by the end of 2025. Liesl Bernard is the CEO and President of greenentrepreneur.com and revealed that the cannabis industry has created 211,000 full-time jobs in America to date.

In fact, a new report from the industry analyst company Leafy and Whitney Economics shows the legal cannabis industry added 77,000 new jobs in 2020. Nationally, the industry supports about 321,000 jobs, a 32-percent increase over the previous year — at a time when the broader economy shrank by 3.5 percent.

For job seekers hoping to enter the cannabis business, the key to success is having a foundational understanding of the plant, products, and customer needs. Educational sessions are available through www.houstonacademyofcannabisscience.com.

The next 5 Week Hemp & Medicinal Cannabis Course begins March 27, 2021.

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